The customer-centric

Marketer

Customer-centric roundup: June 2015

Today the average consumer is digitally-savvy and has high expectations, expecting more than ever from brands. This means that marketers need to shift to a customer-centric mindset to meet the evolving needs of their customers. June was all about customer centricity with stories, reports ... Read More


Jul 3, 2015

By 

iPerceptions

6 Steps to a Customer-Centric Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands re-design their website. In my experience, it is one of the most critical digital projects a brand can undertake but equally one of the most misunderstood. One of the biggest misconceptions ... Read More


Jun 26, 2015

By 

Duff Anderson

5 metrics your CFO can’t ignore about the customer experience

The customer experience is much more than a buzzword. According to Adobe, “Now more than ever, Read More


Jun 17, 2015

By 

Lisa Waizmann

Summer reading list: 6 customer experience must-reads

One of my new year’s resolutions this year was to read more books. Unfortunately, the good intentions I had at the beginning of the year quickly fell away as the year kicked into full gear. But with summer just around the corner I’m looking forward to the ... Read More


Jun 30, 2015

By 

Duff Anderson

3 Skills of a Customer-Centric Marketer

Welcome to the age of the customer. From baby boomers to millennials, customers are empowered thanks to the rapid adoption of new technologies. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your pricing, and your ... Read More


Jun 25, 2015

By 

Duff Anderson

Getting Content Marketing Right: Priceless

Yesterday I attended a CMO breakfast meet up in Montreal – Rendez-vous CMO. Where my peers and I had the pleasure to hear ... Read More


Jun 12, 2015

By 

Jon Fraser

Customer-centric roundup: June 2015

Today the average consumer is digitally-savvy and has high expectations, expecting more than ever from brands. This means that marketers need to shift to a customer-centric mindset to meet the evolving needs of their customers. June was all about customer centricity with stories, reports ... Read More


Jul 3, 2015

By 

iPerceptions

Summer reading list: 6 customer experience must-reads

One of my new year’s resolutions this year was to read more books. Unfortunately, the good intentions I had at the beginning of the year quickly fell away as the year kicked into full gear. But with summer just around the corner I’m looking forward to the ... Read More


Jun 30, 2015

By 

Duff Anderson

6 Steps to a Customer-Centric Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands re-design their website. In my experience, it is one of the most critical digital projects a brand can undertake but equally one of the most misunderstood. One of the biggest misconceptions ... Read More


Jun 26, 2015

By 

Duff Anderson

3 Skills of a Customer-Centric Marketer

Welcome to the age of the customer. From baby boomers to millennials, customers are empowered thanks to the rapid adoption of new technologies. According to Forrester, “Technology-empowered customers now know more than you do about your products and services, your pricing, and your ... Read More


Jun 25, 2015

By 

Duff Anderson

5 metrics your CFO can’t ignore about the customer experience

The customer experience is much more than a buzzword. According to Adobe, “Now more than ever, Read More


Jun 17, 2015

By 

Lisa Waizmann

Getting Content Marketing Right: Priceless

Yesterday I attended a CMO breakfast meet up in Montreal – Rendez-vous CMO. Where my peers and I had the pleasure to hear ... Read More


Jun 12, 2015

By 

Jon Fraser