The customer-centric

Marketer

2 takeaways from #PSEWEB

Earlier this week, iPerceptions had the honor of sponsoring, speaking and attending #PSEWEB, a conference for college and university marketers, programmers, designers, digital architects and community managers – the people behind the online ... Read More


Jul 30, 2015

By 

Lisa Waizmann

#1 Way To Fast Track Your Path To The C-suite

Do you have your eye on the C-suite? Are you ready to make the jump to an executive level position? Do you possess the qualities that make a good leader and are ... Read More


Jul 23, 2015

By 

Duff Anderson

5 Reasons Why First-Party Data Is King

Today marketing is completely data-driven with almost every facet of marketing leveraging data in some form or another. Many of our most trusted strategies, such as retargeting and personalization, are heavily influenced by data. The three main types include ... Read More


Jul 15, 2015

By 

Alexandre Hayon

5 Must Watch Customer-Centric TED Talks

 When it comes to inspiration, there are many things that can trigger creativity. Sometimes it's a line in a song or a passing phrase that someone says on the street. For me, TED Talks offer a world of inspiration. With a clearinghouse of free knowledge ... Read More


Jul 28, 2015

By 

Duff Anderson

A Lesson In Loyalty: The CX Factor

I have an obsession with coffee. The smell. The taste. The entire coffee experience. From the informal chat with the barista to the indie music playing in the background to the décor, it all plays a part in the coffee experience for me. As many coffee shops do, my favorite coffee ... Read More


Jul 20, 2015

By 

Jon Fraser

5 DEADLY Voice of Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are ... Read More


Jul 10, 2015

By 

Duff Anderson

2 takeaways from #PSEWEB

Earlier this week, iPerceptions had the honor of sponsoring, speaking and attending #PSEWEB, a conference for college and university marketers, programmers, designers, digital architects and community managers – the people behind the online ... Read More


Jul 30, 2015

By 

Lisa Waizmann

5 Must Watch Customer-Centric TED Talks

 When it comes to inspiration, there are many things that can trigger creativity. Sometimes it's a line in a song or a passing phrase that someone says on the street. For me, TED Talks offer a world of inspiration. With a clearinghouse of free knowledge ... Read More


Jul 28, 2015

By 

Duff Anderson

#1 Way To Fast Track Your Path To The C-suite

Do you have your eye on the C-suite? Are you ready to make the jump to an executive level position? Do you possess the qualities that make a good leader and are ... Read More


Jul 23, 2015

By 

Duff Anderson

A Lesson In Loyalty: The CX Factor

I have an obsession with coffee. The smell. The taste. The entire coffee experience. From the informal chat with the barista to the indie music playing in the background to the décor, it all plays a part in the coffee experience for me. As many coffee shops do, my favorite coffee ... Read More


Jul 20, 2015

By 

Jon Fraser

5 Reasons Why First-Party Data Is King

Today marketing is completely data-driven with almost every facet of marketing leveraging data in some form or another. Many of our most trusted strategies, such as retargeting and personalization, are heavily influenced by data. The three main types include ... Read More


Jul 15, 2015

By 

Alexandre Hayon

5 DEADLY Voice of Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only marketers who are ... Read More


Jul 10, 2015

By 

Duff Anderson