Emetrics - Here We Come

It's official - iPerceptions has just signed on as a premier Silver Sponsor for Jim Sterne's upcoming Emetrics Summit in Washington DC this coming October 16-18. For those of you who may not be aware of this important event, the Emetrics Summit comes on the heels of several similar events Jim has organized over the last few years though this event is his most ambitious effort yet. “The Big Picture” as the event is being promoted, is broadening its horizons. In addition to its famous focus on Web analytics strategies and technology, the Washington D.C. event features an expanded agenda including a focus on the role of Web analytics in measuring and optimizing online marketing value and business success. With over 50 speakers covering seven comprehensive tracks, the Emetrics Summit is a must-attend for marketing managers, web analysts and business intelligent experts alike. If you want more information, please visit their web site for the complete agenda and list of speakers. We look forward to seeing you in Washington. If you have a minute drop by our booth and say hello.

And while I'm on the subject of events, don't unpack your bags just yet. From Washington, it's just a quick one hour flight to Toronto where you can take in another "not to be missed" event sponsored by the Canadian Marketing Association on October 19-20. Our good friend Mitch Joel, Partner and resident new business wizard at Montreal interactive agency Twist Image is one of the great keynotes they've lined up as well as others including Bryan Eisenberg and David Weinberger of Cluetrain Manifesto fame. Take a minute to listen to Mitch's podcast with David. Lots more info on the CMA's Digital Marketing Conference. And if that isn't enough to get you to take a few days off and visit Toronto, it's rumoured, every attendee will get a copy of Bryan Eisenberg's new book "Waiting For Your Cat To Bark". That alone is worth the admission price - see you in Toronto.